Let’s talk about buttons.
Press it. Then press it faster.
Speaking
Talks about building for humans.
20 WordCamp talks since 2016, plus Learn WordPress and Wolves Summit. First about servers and speed, now about the people on the other side of the screen. If your audience builds, runs or pays for websites, I have a talk for them.
Talks I give now.
Each one adapts to your audienceBuild Websites for Humans
Why the sites that convert are the ones built around real people, and how to start from them instead of from the stack. Last given at WordCamp Lithuania 2025.
UX as a Growth Engine
Small UX fixes that move leads and revenue, with before-and-after examples from client work. Last given at WordCamp Bilbao 2025.
Stop Guessing What Users Want
Simple ways to find out what visitors actually need, without a research team or a big budget. Last given at WordCamp Vršac 2025.
Be the Conversion Hero
A hands-on website audit: what to check, what it costs you, and what to fix first. Last given at WordCamp Vienna and Valencia 2022.
Fast Is a Feature
Core Web Vitals and WordPress performance, explained for people who pay for websites as well as those who build them. Last given at WordCamp Greece, Geneva and Skopje.
23 stages.
Each one has the video or slides, and a write-up60-seconds Live Website Critique
The human2024–2026
- 2026The 60 Second Website Conversion AuditWolves Summit Warsaw
- 2025Build Websites for HumansWordCamp Lithuania
- 2025Making Websites User-Friendly, Not Machine-FriendlyWordCamp Verona
- 2025Stop Guessing What Users WantWordCamp Vršac
- 2025Turning User Experience into a Growth EngineWordCamp Bilbao
- 2024Turn User Frustration into FascinationWordCamp Netherlands
- 2024Website Optimization: the Good, the Bad & the UglyWordCamp Porto
The numbers2021–2024
- 2024Optimizing WordPress for Core Web VitalsLearn WordPress
- 2023Core Web Vitals and PerformanceWordCamp Skopje
- 2023Website Auditing and Conversion OptimizationLearn WordPress
- 2022Website Auditing and Conversion OptimizationWordCamp Valencia
- 2022Website Auditing: Be the Conversion HeroWordCamp Vienna
- 2022Advanced Web Performance OptimizationWordCamp Geneva
- 2021Google Core Web VitalsWordCamp Greece
The speed2018–2019
- 2019Elasticsearch for WordPressWordCamp Milano
- 2019Speed Rocket Your WordPress WebsiteWordCamp Stuttgart
- 2019Progressive Web Apps in WordPressWordCamp Skopje
- 2018Progressive Web Apps: The Future of Mobile AppsWordCamp Bucharest
The engine2016–2018
- 2018WordPress Backups and Disaster RecoveryWordCamp Poznań
- 2018Maintaining Multisite NetworksWordCamp Gran Canaria
- 2017Amazon Cloud for WordPress PerformanceWordCamp Bucharest
- 2017WordPress Migration: All You Need to KnowWordCamp Delhi
- 2016Apache Solr and WordPressWordCamp Frankfurt
Jokes from my slides.
Poke them. Each one hides a lessonA user interface is like a joke.
I just wanted to listen to a song.
If you ever feel stupid…
Lie-Fi.
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Make users happy, not Lighthouse happy.
On stage.
Drag the photos
Invite me
Your stage?
Send me the event, the date, who’s in the room and the topic you like. I’ll tell you quickly if I can make it.