Why sixty seconds is enough to judge a website
In Warsaw I reviewed startup websites live, one minute each. People asked for more, so in Kraków we do it again, this time as a keynote.
Sixty seconds sounds harsh. It is actually generous. Your visitors give you about five seconds to understand what you do. If they don’t get it, they don’t scroll to find out. They go back to Google, or to the competitor in the next tab.
What I look at first
Can I say what you sell after one glance? Do I know who it is for? Is there one obvious next step, or five buttons fighting for my attention? Does the page load before I lose patience? Most problems show up in these four questions, and none of them need a big redesign to fix.
Why do it live
Because watching someone else’s site being reviewed is the fastest way to see your own. Every founder in the room recognises their homepage in at least one of the critiques. That is the point.
If you want your website reviewed on stage, send it to me through the contact page. Bring a thick skin and a notebook.
