
Make booking a first music lesson feel easy.
+80% enquiriesMost expensive tech problems start as human ones: a visitor who can’t find the button, a marketer waiting on a ticket, a platform picked for the wrong reasons. I find those, fix what costs you most, and stay on as your tech lead for as long as you need one.

I watch where visitors get confused, slowed down or lost, then rebuild the path to one obvious next step. Where I did it: Home Music Teachers. A site built around booking a first lesson. Enquiries up 80%.
I step in on your side of the table: one roadmap, honest reviews of agencies and vendors, and someone who can say no. Where I did it: Vegconomist. Took over three language sites full of tech debt, cleaned them up and launched cultivated-x.com on solid ground.
Every URL gets a new home before launch day. Redirects, content and tracking are planned, not patched afterwards. Where I did it: StudySmarter → Vaia. Moved 100,000+ pages to a new US brand, one redirect at a time.
I build WordPress editors around how your team works: blocks that can’t break the layout, roles that make sense, no tickets. Where I did it: StudySmarter for Business. A block system in ACF and Gutenberg that teams in four markets publish with on their own.
I find what costs the most seconds and fix that first, then structure pages so search engines and AI answers can quote you. Where I did it: Leverage Edu. Restructured hosting for six WordPress sites. Infrastructure now costs an eighth of what it did.
I start with the questions you hear most, automate those well, and make sure everything else reaches a person. Where I did it: Lexoffice, then chatbot.ac. Built “LUI”, an AI assistant with Cognigy, for Lexoffice in 2019. Today I run chatbot.ac.

Make booking a first music lesson feel easy.
+80% enquiries
Rebrand the US site without falling out of Google.
100,000+ pages moved
Six WordPress sites, rising costs, tech debt nobody owned.
8× cheaper infrastructureBring me the problem. 30 minutes, free, no pitch. You'll leave with an honest first take.
