Tech Advisory

Tech advice that starts with people.

Most expensive tech problems start as human ones: a visitor who can’t find the button, a marketer waiting on a ticket, a platform picked for the wrong reasons. I find those, fix what costs you most, and stay on as your tech lead for as long as you need one.

Vineet explaining something with both hands at WordCamp Vienna
WordCamp Vienna 2022 · Photo: Klaus Prokop

Sounds familiar?

Open one to see how I fix it
People visit. Nobody gets in touch.

I watch where visitors get confused, slowed down or lost, then rebuild the path to one obvious next step. Where I did it: Home Music Teachers. A site built around booking a first lesson. Enquiries up 80%.

Nobody owns your tech, and every vendor says yes.

I step in on your side of the table: one roadmap, honest reviews of agencies and vendors, and someone who can say no. Where I did it: Vegconomist. Took over three language sites full of tech debt, cleaned them up and launched cultivated-x.com on solid ground.

You need a relaunch but can’t risk your rankings.

Every URL gets a new home before launch day. Redirects, content and tracking are planned, not patched afterwards. Where I did it: StudySmarter → Vaia. Moved 100,000+ pages to a new US brand, one redirect at a time.

Marketing waits on a developer to change a headline.

I build WordPress editors around how your team works: blocks that can’t break the layout, roles that make sense, no tickets. Where I did it: StudySmarter for Business. A block system in ACF and Gutenberg that teams in four markets publish with on their own.

The site is slow, and Google and ChatGPT barely see you.

I find what costs the most seconds and fix that first, then structure pages so search engines and AI answers can quote you. Where I did it: Leverage Edu. Restructured hosting for six WordPress sites. Infrastructure now costs an eighth of what it did.

Your team answers the same questions all day.

I start with the questions you hear most, automate those well, and make sure everything else reaches a person. Where I did it: Lexoffice, then chatbot.ac. Built “LUI”, an AI assistant with Cognigy, for Lexoffice in 2019. Today I run chatbot.ac.

Ways to work together.

Start free, go as far as you need
Not sure where you fit? That’s what the free call is for. Book it →

How it goes.

From first call to staying on
  1. Day one

    The first call

    30 minutes, free. You tell me what’s broken. I tell you honestly whether I’m the right person to fix it.

  2. Week one

    Under the hood

    I go through your site, analytics, hosting, tools and contracts, and talk to the people who use them every day.

  3. Then

    One page of priorities

    What to fix first, what to stop doing and what it costs. Plain language you can forward to your board.

  4. Next

    Getting it done

    With your team, your agency, or the people at Some Tech Work and V9 Studio. I stay accountable either way.

  5. After launch

    Staying on

    Monthly check-ins, vendor reviews and hiring help. A tech lead on your side, without a full-time salary.

Where I did it.

Real clients, live sites
home-music-teachers.nl
Screenshot of home-music-teachers.nl
Home Music Teachers

Make booking a first music lesson feel easy.

+80% enquiries
vaia.com
Screenshot of vaia.com
StudySmarter → Vaia

Rebrand the US site without falling out of Google.

100,000+ pages moved
leverageedu.com
Screenshot of leverageedu.com
Leverage Edu

Six WordPress sites, rising costs, tech debt nobody owned.

8× cheaper infrastructure
Let's talk

Say
hello.

Bring me the problem. 30 minutes, free, no pitch. You'll leave with an honest first take.

Book a free 30-min call →contact@vineet.de
Vineet smiling after a talk
See you soon, Porto 2024