Me, at workFrom my talk slides“1 to 3 seconds: bounce goes up 32%.”
I build websitesfor humans.
UX consultant & Fractional CTO. Every tech decision starts with the people who use it.
HELLOmy name is
Vineet
UX · Fractional CTO · Speaker
WordCamp × 20
UX auditsFractional CTOWordPressRelaunchesCore Web VitalsAI searchAI automation
Clarity over clevernessFewer clicksReal users firstCalm interfacesFast is kindAccessible to allEarn trust
The wall.
The problem, what I did, what changedMe, at workRebrand the US site as Vaia without falling out of Google.
Planned and redirected every URL, led a team of five and shipped the switch from studysmarter.us to vaia.com.
100,000+ pages movedWebsite Tech Lead, 2022–23
Six WordPress sites, rising costs and tech debt nobody owned.
Took ownership as fractional CTO, cleaned up the stack and restructured the cloud setup.
8× cheaper infrastructureFractional CTO, since 2024
Make booking a first music lesson feel easy.
Launched a friendly, photo-led site with V9 Studio and kept the platform running.
+80% enquiriesTech Consultant, 2024
One brand, four markets, four ways of publishing.
Owned the relaunch as product owner: one block-based WordPress site, Docker on AWS, one editorial process.
US, UK, DE and FR on one siteProduct Owner, 2020–22
An AI assistant for Lexoffice users, years before ChatGPT.
Planned, designed and built “LUI” with Cognigy, and integrated it into the WordPress site lui.lexoffice.de.
Live in 2019Developer, 2019–20
Turn conference traffic into qualified leads, every year.
Led development of the 2025 relaunch with V9 Studio, with cleaner storytelling the in-house team can run.
+50% leadsLead Dev, 2025
Problems I fix.
Your problem, my fix, and where I already did itThe problem
People visit. Nobody gets in touch.
I watch where visitors get confused, slowed down or lost, then rebuild the path to one obvious next step.
- UX audits
- Conversion fixes
- User testing
- Design systems
Where I did itHome Music Teachers
A site built around booking a first lesson. Enquiries up 80%.
The problem
Nobody owns your tech, and every vendor says yes.
I step in on your side of the table: one roadmap, honest reviews of agencies and vendors, and someone who can say no.
- Roadmap
- Vendor reviews
- Due diligence
- Hiring
Where I did itVegconomist
Took over three language sites full of tech debt, cleaned them up and launched cultivated-x.com on solid ground.
The problem
You need a relaunch but can’t risk your rankings.
Every URL gets a new home before launch day. Redirects, content and tracking are planned, not patched afterwards.
- Migrations
- Redirect plans
- SEO parity
- Launch support
Where I did itStudySmarter → Vaia
Moved 100,000+ pages to a new US brand, one redirect at a time.
The problem
Marketing waits on a developer to change a headline.
I build WordPress editors around how your team works: blocks that can’t break the layout, roles that make sense, no tickets.
- Gutenberg blocks
- Multisite
- Editor training
- Maintenance
Where I did itStudySmarter for Business
A block system in ACF and Gutenberg that teams in four markets publish with on their own.
The problem
The site is slow, and Google and ChatGPT barely see you.
I find what costs the most seconds and fix that first, then structure pages so search engines and AI answers can quote you.
- Core Web Vitals
- Hosting & cloud
- SEO
- AI search
Where I did itLeverage Edu
Restructured hosting for six WordPress sites. Infrastructure now costs an eighth of what it did.
The problem
Your team answers the same questions all day.
I start with the questions you hear most, automate those well, and make sure everything else reaches a person.
- Chatbots
- Workflow automation
- CRM integration
Where I did itLexoffice, then chatbot.ac
Built “LUI”, an AI assistant with Cognigy, for Lexoffice in 2019. Today I run chatbot.ac.
Where the work gets built.
My company, and the brands and products under it
My company
Tech partner for live B2B sites. We take over the website your leads already run through, fix it and keep it running: WordPress, UX, automation and fractional CTO work.
V9 StudioStudioConversion-led websites for B2B and SaaS teams.
goals.acProductSEO and AI-search content desk: research, drafts and WordPress publishing.
chatbot.acProductAI conversations on WhatsApp, Instagram, RCS and web chat.
FireMud FMRadioThe online radio I co-founded in 2011. Home of the WP Shoutout show.
On stage.
WordCamps since 2016, Europe and Asia20
WordCamp talks. They started with servers. Now they're all about people.
WordCamp Lithuania2025
Build Websites for Humans
WordCamp Verona2025
Making Websites User-Friendly, Not Machine-Friendly
WordCamp Bilbao2025
Turning User Experience into a Growth Engine
WordCamp Vršac2025
Stop Guessing What Users Want
WordCamp Netherlands2024
Turn User Frustration into Fascination
WordCamp Porto2024
Website Optimization: the Good, the Bad & the Ugly
Things I believe.
After 14 years of fixing websites- Users first. Stack second.
- Four pop-ups before the product is a business decision, not a design one.
- If marketing needs a ticket to change a headline, the CMS is broken.
- Fast is a feature. Slow is a leak.
- Write for humans. Machines read along.
Let's talkSay
Say
hello.
Bring me the problem. 30 minutes, free, no pitch. You'll leave with an honest first take.
Book a free 30-min call →contact@vineet.de
